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Our Mission and Vision

Providing affordable, safe, and fun novelty toys, carnival prizes, and party supplies has been a goal of our company since inception. In 1953, our grandparents founded US Toy as a toy rack distributor from their apartment living room. They packaged toys and serviced the racks for supermarkets and drugstores, and the business expanded as we acquired more customers. Today, the US Toy Company sells through nationwide stores, print catalogs, and a website focused on YOU, our customers.

Still family owned and operated, we live our company values which are reflected in our products and excellent customer service. PASSION and CREATIVITY drives us to find unique products for any event. Many items, such as our Safari and Retro party themes, are designed by our in-house creative team and carried exclusively for you. VALUE/QUALITY are deciding factors for every item in our product line. We try to offer the best value at the best price; some of our items cost as low as a penny per piece! TEAM FOCUS is a collective effort to achieve "service excellence" for our customers. We maintain a dedicated staff to take your order, ship and deliver your package, and resolve and of your questions/concerns. Our FAMILY value is the most important aspect of what we do. Being family owned and operated allows us to stay in touch with your needs. Now, we proudly offer FREE SHIPPING everyday.

From our family to yours, thank you for allowing us to help create lasting memories at your next birthday party, school carnival, or seasonal gathering.

Jonathan and Seth Freiden
Third generation leaders